Friday, May 25, 2007

Insulting Your Customers

So, I'm listening to this gaming podcast where they're interviewing a guy who puts together a magazine for people who play D&D. Now the guy is basically doing his business spiel - buy the magazine for x, y, and z reasons - so I don't want to be too harsh, but my jaw dropped when he said (something like): "People who play the game really don't have many ideas, so it's good for them to have a magazine like ours to get good ideas from."

That's actually kind of a bad thing to say from a salesmanship perspective, IMO. I mean, "Our customers are kind of dull, so they need our product" just doesn't seem all that flattering.

This is especially weird since most of people who are drawn to RPGs probably really enjoy that they can be a good outlet for the creative impulse.

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