Last week, I raised and tried to answer the question, "Why hasn't NASCAR had more success in turning its 'Young Guns'--like Kurt Busch and Jimmie Johnson--into big stars?" My supremely media-savvy buddy Nick Braccia read my post and came up with a much sharper answer than I could.
Nick suggested that in any given storyline, there's only room for one each of the archetypal characters--one "Good Guy", one "Rebel", etc. Now, there's also only a limited number of stars NASCAR can have at any given time. Putting this all together, we have a situation where the kind of people who are likely to be Kurt Busch fans are already Rusty Wallace fans and the kind of people who are likely to be Jimmie Johnson fans are already Jeff Gordon fans.
The next question, then, is: Which of the "Young Guns" will gain the most fans after big stars like Rusty Wallace and Mark Martin retire?